The practice of making misleading environmental claims (so-called “greenwashing”) carries increasing risk in Europe. The European Commission and national consumer protection and/or competition authorities are more committed than ever to fight it, and a new EU initiative will require companies to substantiate claims they make about the environmental footprint of their products or services.

In our latest client alert, we explain exactly what an ‘environmental claim’ is, and offer practical compliance tips that companies should consider when formulating green claims.